ABOUT
mallaurygenet@gmail.com
Paris, (FR)
Tiktok
After my studies in graphic design and communication, I expanded my work across retail, showroom production and fashion projects collaborating with emerging designers and luxury-related structures to have a better understanding of the fashion industry.Today, I support brands and talents in content creation, image development and building a strong online presence.
My work combines a creative and strategic approach, with a strong focus on aesthetics, storytelling and the evolving use of social media platforms.
SELECTED CLIENTS
+ PROJECT
OOTD.com
Aesavant Store
Ceecee
Sincere Dignified Goods
RRR-123
Dior (Showroom)
Marine Serre (Showroom)
The Whorl
Tati Things
Tangoli
Beans
Castaneda
Henry Production
Nuestros Production
IIIrd Man
Konbini
- (1) Digital Strategy Structuring online presence and defining brand positioning across digital platforms.
- (2) Creative Direction + Image Definition and development of cohesive visual universes, including concept development, art direction, moodboards and visual references.
- (4) Styling Sourcing and selection of the pieces and proposals of looks according to the moodboard
- (4) Content Production Production, capturing and editing of visual content including photography, video and short-form formats adapted to social media.
- (5) Project Management Coordination of creative projects, production workflows and activations: pop-ups productions, showrooms assisting, events coordination.
SERVICES
SELECTED EXPERIENCES
(2026)
Social media consultant
Ceeceeshoes
(2026)
Project manager
Sincere Dignified Goods
(studio)
(2025) + (2026)
Showroom assistant
(Visual merchandising / Fitting Production)
Dior
(2025) + (2026)
Showroom assistant
(Visual merchandising / Fitting)
Marine Serre
(2026)
Showroom Producer assistant
RRR-123
(2025)
Stylist assistant
Henry Production
(2025)
Dresser SS26 Show
Castaneda
(2025)
Showroom assistant
(Visual merchandising / Retail)
La Manso
(2025)
Graphic designer
IIIrd Man (studio)
EDUCATION
(2025)
Summer School in Fashion styling
(by Natalie Yuksel)
Institut Français de la Mode (IFM)
(2020-21)
Exchange in Bachelor of Art specializing in Media & interaction design
Ecole Cantonale d’Art de Lausanne (ECAL)
(2020)
Bachelor of Art specializing in Graphic design
Institut Supérieur des Beaux-Arts (ISBA)
(2017)
DUT (two-year technical degree) in Information and Communication specializing in Advertising and Marketing
Marie and Louis Pasteur University
/Full CV upon request
Feel free to reach out!
mallaurygenet@gmail.com